Getting successful products to market

Irresistible features. Eye-catching aesthetics. Reassuring quality. A lot goes into making innovative products that gain market share, and are a big hit with consumers. Helping you to stay ahead, Generative Parametrics helps get products to market before your competitors.

Whatever the specialism – from FMCG goods to home appliances and sports and leisure equipment, support is provided to rapidly design, manufacture and launch successful sustainable products that are commercially viable and that emotionally connect with consumers.

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Fresh Perspectives

  • Experience in consumer products and other markets enables the identification and resolution of potential manufacturing issues and recommend enhancements.
  • Aesthetic product design ensures products look as good as they work, with services ranging from branding to incorporating pleasingly tactile features.
  • Products are designed for ease of use, assembly and servicing, for example, integrating quick-release components for rapid maintenance.

Rapid design and development

  • Advanced technologies accelerate time to market by generating designs automatically and instantly, operating on established geometric relationships between components and the overall design.
  • If products needs change, manufacturing-feasible and error-free updates to designs can be implemented immediately.

Manufacturing expertise

  • Optimised manufacturing processes satisfy every product constraint and consideration, including cost, timescales, volumes, weight, look and feel, materials and more.
  • Advanced alternative manufacturing processes can be recommended, delivering results that not only match traditional approaches, but exceed them.
  • Products are always tested to the highest standards before dispatch.

Featured projects

Pioneering Helmets

Taking performance design to market

Woman in motorcycle helmet with sunset

Pro Triathlon Bike Storage Solution

Meeting the demands of elite athletes

Mono Polymer Lotion Pump Research & Development

A milestone in sustainable design

Helmet Test Rig

Meeting the highest safety and performance standards

Motorcycle clamped into visor test rig

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