The Generative Parametrics website uses Google Analytics for website analytics purposes – meaning that we use them to see how many visitors come to our website, the pages that generate interest and the links that visitors most often click on (amongst other things). Google Analytics uses cookies – small text files that are placed on your computer that store certain limited information about you. The cookies we use do not enable any website visitor to be individually identified and will only be used for website analytics purposes.
The Generative Parametrics website uses Microsoft Clarity as an analytics tool to help understand how visitors interact with the site. By collecting data on user behaviour, such as page views, click patterns, and session recordings, Clarity provides insights into user experience, enabling us to optimise the website for improved performance and engagement. This information is gathered in compliance with privacy regulations and is intended solely for the purpose of enhancing user experience. For more details on data collection and usage, please refer to our privacy policy.
In addition, the coding language that the Generative Parametrics website is written in uses session cookies. These are deleted each time you close your browser. These cookies do not store any information about the visitor once the browser is closed.
For more information about cookies, we recommend that you visit www.allaboutcookies.org
You were given the opportunity to consent to our using cookies as you entered our site (to get this far, you have already either consented or opted out of their use). If you have opted out, we only store one permanent ‘compliance’ cookie which tells us that you want to opt out of the use of any other cookies.
If you opted out then we have switched off all of them except our functional cookies, which are needed to make the site run correctly. However, if you wish to do so, you can change your browser settings to reject cookies. As the means by which you can do this varies from browser to browser, please visit your web browser’s “Help” menu for further details. Please note that, should you choose to refuse cookies, this might impair some of the functionality of the Generative Parametrics website.
This Cookie Policy was last updated on February 20, 2025 and applies to citizens and legal permanent residents of the United Kingdom.
1. Introduction
Our website, https://generativeparametrics.com (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.
2. What are cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.
3. What are scripts?
A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.
4. What is a web beacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.
5. Cookies
5.1 Technical or functional cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.
5.2 Marketing/Tracking cookies
Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.
6. Placed cookies
7. Consent
When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Save”, you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.
7.1 Manage your consent settings
8. Enabling/disabling and deleting cookies
You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.
Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our website again.
9. Your rights with respect to personal data
You have the following rights with respect to your personal data:
- You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
- Right of access: You have the right to access your personal data that is known to us.
- Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
- If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
- Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
- Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.
To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Information Commissioner’s Office (ICO)).
For Jersey residents, please contact the Jersey Office of The Information Commissioner. Guernsey residents can contact the Office of the Data Protection Authority in Guernsey.
10. Contact details
For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:
Generative Parametrics
Kingsbury Sq, Melksham, SN12 6HL
United Kingdom
Website: https://generativeparametrics.com
Email: info@generativeparametrics.com
This Cookie Policy was synchronised with cookiedatabase.org on September 28, 2021.