Generative Parametrics has won the Innovation Award in the first Enterprising Wiltshire Awards.

“Our unique design methodologies sets Generative Parametrics apart from other design companies,” said Managing Director, Alex Groffman. “We are pioneering an innovative and intelligent way of using CAD software, which goes against current conventional modelling techniques. We build the geometric ‘DNA’ of a product into design models, so it can be redeployed into future products, speeding up the design, while saving customers time and money.”

Generative Parametrics has also entered a joint venture partnership with Cycles Maximus Ltd to upgrade its electric assisted trikes. Cycles Maximus trikes transported the Pet Shop Boys in the closing ceremony of the 2012 Olympics. We were also pleased to present a trike at the Southern Launch of Engineering Innovation Network-South West in October 2012.