Is space exploration finally breaking new ground? 09 / Jul / 20

Is space exploration finally breaking new ground?

Are private sector companies igniting a new passion in space, picking up where public organisations like NASA left off? We consider a new age of space exploration, built on visionary...

Read more
29 / Jul / 20

Is artificial intelligence as smart as it’s hyped to be?

Today, consultancies foresee artificial intelligence (AI) adding trillions to the global economy within the decade. There’s no question AI has come a long way, powering many of the technologies we...

Read more
21 / Jan / 20

A man of many layers

Mahdi Emami’s career has taken him from Iran to Singapore and now the UK, where he’s recently joined the Generative Parametrics team. What drives him? What inspires him? And more...

Read more
14 / Aug / 19

Mandy Chapman joins Generative Parametrics

We’re delighted to welcome Mandy aboard as our Office Manager. Mandy brings years of experience in HR and management to Generative Parametrics. “I’m thrilled to join this amazing company and...

Read more
Generative Parametrics - British Engineering Excellence Awards - Small Company of the Year Award 2019 01 / Aug / 19


Generative Parametrics has been shortlisted in the prestigious British Engineering Excellence Awards’ Small Company of the Year category. We’ll be attending the awards ceremony at The Landmark London on 11...

Read more
19 / Mar / 19

Extreme measures

We enjoy pushing our expertise to the extremes. Ruroc – the groundbreaking British company behind the world’s first fully integrated helmet, goggle and mask system for winter sports – is...

Read more
27 / Feb / 13

Enterprising Wiltshire – Innovation Award

Generative Parametrics has won the Innovation Award in the first Enterprising Wiltshire Awards. “Our unique design methodologies sets Generative Parametrics apart from other design companies,” said Managing Director, Alex Groffman....

Read more
12 / Nov / 12

New project in fibre testing

Generative Parametrics has won a new project to design an advanced piece of test equipment for the beauty and cosmetics industry. The equipment measures how different cosmetic products affect fibre...

Read more
10 / Oct / 12

We’ve moved!

We’re delighted to announce we’re now based in spacious modern premises at Kingsbury House, Melksham, Wiltshire. It’s a great place for clients to visit, with a train station and easy...

Read more