This Privacy Policy (“Policy”) describes how Generative Parametrics collects, stores and uses Personal Information in the context of visitors to the Generative Parametrics website generativeparametrics.com. In this Privacy Policy, we use the terms “we”, “us”, and “our” (and other similar terms) to refer to Generative Parametrics as the owner of this website and who will be the data controller as prescribed in the entity’s local law (the “Data Controller”). “Personal information” shall mean any information relating to an identified or identifiable natural person.
“Identifiable natural person” is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors.
“You” and “your” (and other similar terms) to refer to website visitors.
Your rights in relation to the data and how to exercise them. You are entitled at any time to obtain confirmation of the existence of your Personal and Confidential Information and to be informed of the contents and origin, verify its accuracy, or else request that such data be supplemented, updated or rectified according to the provisions of local law. You also have the right to request erasure, anonymisation or blocking of any data that is processed in breach of the law as well as to object in all cases, on legitimate grounds, to the processing of the data.
You also have a right free of charge to object on the legitimate ground to the processing of your Personal and Confidential Information and to object to the processing of your Personal and Confidential Information for marketing purpose. To exercise such rights and if you have any questions about how we collect, store and use Personal and Confidential Information, then please contact us using the details provided below:
Write to us in relation to our website, communications or any other relationship with us: Generative Parametrics, The Foundry, Brunel Rooms, Straight Street, Bristol, BS2 0FQ
E-mail us at info@generativeparametrics.com
What Personal Information do we collect? We may collect, store and use the following Personal and Confidential Information: If you are a website visitor: We may collect, store and use certain, limited information relating to your use of our website, if you have accepted the relevant cookies, for the purposes of better understanding the types of visitors who browse our website and improving our website offering. Other than information you choose to submit voluntarily to receive communications from us, the information we collect about website visitors does not enable any visitor to be individually identified, is processed only in anonymised, aggregated form, and will only be used for website analytics purposes as described in the section entitled “Website cookies” below.
In accordance with Article 6 of the GDPR (“General Data Protection Regulation”), you have clear rights over our processing of your personal information. As a client or supplier, we might send business-related communications to you. These are sent on the basis of ‘legitimate interest’.
How will we use your Personal Information? We use the Personal Information that we collect for website analytics purposes: If you have accepted the relevant cookies, we may collect, store and use certain, limited information relating to your use of the Generative Parametrics website for the purposes of better understanding the types of visitors who browse our website and improving our website offering. The information we collect about website visitors does not enable any visitor to be individually identified, is processed only in anonymised, aggregated form, and will only be used for website analytics purposes as described in the section entitled “Website cookies” below. The processing operations connected with your Personal Information are only handled by authorised subjects or by persons appointed for the maintenance of the website.
How we look after your Personal Information. Personal Information may be processed by either automated or manual methods. We have in place appropriate technical and organisational security measures to protect your Personal Information against unauthorised or unlawful use, and against accidental loss, damage or destruction.
Website cookies. The Generative Parametrics website uses Google Analytics for website analytics purposes – meaning that we use them to see how many visitors come to our website, the pages that generate interest and the links that visitors most often click on (amongst other things). Google Analytics uses cookies – small text files that are placed on your computer that store certain limited information about you. The cookies we use do not enable any website visitor to be individually identified and will only be used for website analytics purposes.
The Generative Parametrics website uses Microsoft Clarity as an analytics tool to help understand how visitors interact with the site. By collecting data on user behaviour, such as page views, click patterns, and session recordings, Clarity provides insights into user experience, enabling us to optimise the website for improved performance and engagement. This information is gathered in compliance with privacy regulations and is intended solely for the purpose of enhancing user experience. For more details on data collection and usage, please refer to our privacy policy.
In addition, the coding language that the Generative Parametrics website is written in uses session cookies. These are deleted each time you close your browser. These cookies do not store any information about the visitor once the browser is closed.
For more information about cookies, we recommend that you visit www.allaboutcookies.org
You were given the opportunity to consent to our using cookies as you entered our site (to get this far, you have already either consented or opted out of their use). If you have opted out, we only store one permanent ‘compliance’ cookie which tells us that you want to opt out of the use of any other cookies.
If you opted out then we have switched off all of them except our functional cookies, which are needed to make the site run correctly. However, if you wish to do so, you can change your browser settings to reject cookies. As the means by which you can do this varies from browser to browser, please visit your web browser’s “Help” menu for further details. Please note that, should you choose to refuse cookies, this might impair some of the functionality of the Generative Parametrics website.
- Updates to this Policy. This Policy was last updated on 22nd January 2025. Please note that for legal, business or operational reasons we may from time to time update this Policy. We will highlight any material changes that we make to this Policy on the Generative Parametrics website.
- Links to other websites. The Generative Parametrics website may link to other, unaffiliated third party websites. Please note that Generative Parametrics is not, and cannot, control or be responsible for the content or privacy and confidentiality practices of any third party websites. You must always carefully review the privacy and confidentiality policy of any third party website that you may visit in order to understand how the operators of that website may collect, store and use your personal and confidential information. (Privacy Policy Reviewed May 2018)